Marketing Strategy

EOS Lip Balm’s Strategic Market Move

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The EOS lip balm has taken over the lip balm market in this country. The little round orbs filled with aromatic lip balm are a favorite for millions of women across the country. Surprisingly, EOS lip balm is new to the lip balm market, compared to traditional favorites like Chapstick, Blistex, and Burt’s Bees. EOS or the Evolution Of Smooth is lavishly displayed in Facebook ads, magazine pictorials and in local retail stores like Target and Walmart. Today, the small startup is the second best, selling lip balm. How did they achieve that position in an over-saturated lip balm market? Read on for more about EOS.

In The Beginning

In the beginning there were about three main players in the lip balm industry that controlled all the sales. Of course, there were hundreds or even thousands of lesser known brands. However, they were all very similar in product and product packaging. Sanjiv Mehra, the EOS co-founder and managing partner decided that the lip balm market was too static and needed a bit of shaking up. At the time, lip balm was treated like a unisex product or a product used by men and women. He realized that women were the main consumers and designed his product to attract the female consumer.

Natural And Organic

Researchers believe that the small startup hit the market at just the right time with a natural and organic lip balm ( formula that met the female consumers’ demand for products that were more natural. Sanjiv Mehra, EOS co-founder and managing partner has plenty to say about their initial beginnings. He states that the company’s main focus was on creating products that the market was hungry for and making sure that the products reached their targeted market. Today, Mehra believes that it is the right time to inform the consumer about their company and their philosophy concerning only producing natural and organic products.


Digital Marketing

Keeping Parents Connected to the Classroom with ClassDojo

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Every parent and teacher knows that keeping open communication is the best way to help kids learn and participate successfully in the classroom. With busy schedules and extra events, it can be hard to keep that line of communication open. Most parents want to be more involved but have to go to work and can’t make it to certain events. ClassDojo is changing that so more parents can be involved with their kids education and teachers can more easily communicate with the parents.

ClassDojo is an app that is free for any device! This app allows students to create a profile where parents can see what goes on in the classroom with videos and pictures. Kids can also receive praise on this app for doing a good job. The parents may also communicate with the teachers through this app in a private text conversation without giving out any information such as phone numbers or emails.

How would you get parents on board with this idea? says,  the ClassDojo website has videos and print outs that you can share with them explaining how this app works and how it will help the students with school. Same thing with the students, they have a video and a questions and answer page on the website to share with them.

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Success with this app has been incredible! It has reached 90% of US schools already and has helped with student growth mindset. ClassDojo has also won many awards including 2011 Education Innovation.

With so many people connected to technology, why not bring a positive app to the classroom to help students learn and keep parents involved in the education they receive? ClassDojo is sure to make a positive impact in keeping you connected to your kids education!


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CEO Profiles

The Key To Success With Adam Goldenberg

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Products, promotions and business models are some of the many aspects that go into business success. It is very rare to find someone that could handle everything. Fortunately, there is a team in the fashion industry which include Kate Hudson, Don Ressler, and Adam Goldenberg of the TechStyle team. Don Ressler handles the products, Kate Hudson handles the promotions, and Adam Goldenberg handles the technical aspects of the business. One of the signs that the TechStyle company is a success is that there are a lot of people that interview the heads of the business because of how impressed they are with the business model on

Adam Goldenberg pays a lot of attention to what is being sold because he wants to make sure that he is pushing the fashion industry forward in a way that caters to the customer. For the longest time, the fashion industry has more or less dictated what the customer is supposed to like. The team behind the brands like Fabletics and JustFab want to put the consumer on the forefront so that they will be more likely to buy the products on This is going to lead to some new styles that people have not heard of. The new styles may even inspire more sales from people who have not seen anything like it.

At TechStyle, there is art, there is passion, and there is experimentation. These three factors is what makes the company stand out from other clothing providers. Adam Goldenberg is good for making sure that people are always going to find something that gains their attention in a good way. While many customers are content with items that are available, it is important to offer something that has enough differences that it will catch the eye of the consumer. If every store offered the same type of clothes, then all they can hope on is that there is enough convenience in the location. Adam Goldenberg knows that doesn’t cut it. Therefore, he is always working with others in order to make sure that they are offering something that is not only new and different from other stores, but also popular. After all, people have to have a reason to visit the store for clothes.

Read more: Vator Splash Oakland – What’s it like to be a Unicorn? Adam Goldenberg (CEO, JustFab)

Health and Wellness

Capitol Anesthesiology Association Offers Specialized Care Patients Can Trust

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Capitol Anesthesiology Association (CAA) is based in Austin, Texas and offers a full range of anesthesia services for patients undergoing cardiac surgery. Patients can expect exceptional service from highly trained physicians. Physicians administer anesthesia as a means to alleviate pain and anxiety before, during and after surgical procedures. General anesthesia classifications fall under three categories: General Anesthesia, Regional Anesthesia, and Monitored Anesthesia Care (Local/MAC). The American Board of Anesthesiology certifies this professional medical team. Physicians are either certified or in active pursuit of their certification. Many CAA members have completed advanced training for pediatric, obstetric, and cardiothoracic anesthesiology.


Physicians and CRNAs of CAA also support many philanthropic organizations by donating their time and skills to underserved areas across the globe. Several organizations include Austin Smiles, Dell Children’s Surgical Global Outreach (DCSGO), Operation Smile, Family Eldercare, Children’s Medical Center Foundation, and Partnerships for Children.

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RNs and Techs also play a vital role in helping patients to undergo the best surgical experience possible. These professionals work with CNRAs and physicians and assist with pre-operative and post-operative operations. CAA’s entire team provides the very best in the field of anesthesiology.

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Doctors/Sleep Apnea

Avi Weisfogel is a Prominent Sleep Apnea Expert

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In the last few years, it has come to the attention of medical practitioners that sleep apnea is a killer disease. It was also recorded that the disease kills an average of 1,500 patients each year. While this is true, the number is steeply increasing with each passing year. For this reason, medical practitioners have started seeking more knowledge in the treatment therapies for the disease. While the disease is not yet discovered, these therapies will serve a better purpose to treat and preserve the lives of the patients. Some of the serious conditions that lead to the occurrence of the disease are diabetes, heart attack, and stroke. These are killer diseases that have a strong connection with sleep apnea occurrence.

According to recent research, sleep apnea is one of the most prominent diseases in the country. In the research, sleep apnea can be transferred to the offspring of a person genetically. For this reason, it will remain hidden in the genes waiting to come out as a disease when other triggers are activated. The onset of diabetes and heart attack are the most common triggers that can cause the occurrence of sleep apnea when it is present in one’s genes. For this reason, they must work to get better treatment without delay. The treatment of sleep apnea is one of the most urgent capabilities in the country. For this reason, people need to work to get a better determination of the disease through working capabilities.

According to a recent study, more than 90 percent of individuals discovered with the disease die at an early stage. For this reason, the disease is not a joke. Doctors and medical practitioners are now getting more knowledge about the occurrence of the disease through the Dental Sleep Masters Company. While Avi Weisfogel is at the helm of the company, hey are sure that they are getting the most sophisticated knowledge in the country. While the doctors will keep learning about the disease, they will combine their education and knowledge and get better results through the determination of the cure. Avi has developed numerous devices to help the medical practitioners treat the patients.

CEO Profiles

The Life and Career of Arthur Becker

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Do you want to have success in life? If so, learning from people who have succeeded at a high level is a must. There are a lot of people who want to try investing in real estate for a variety of reasons. Not only is this a great way to build wealth over the long term, but it can provide some nice monthly cash flow as well. Arthur Becker is one of the best people in the world when it comes to investing in a variety of opportunities within these industry. A lot of people today look up to the success that he has had in this area.

Arthur Becker

From the time he was young, Arthur Becker has always tried to improve the finances of others. There are a lot of people who look up to his life and career helping others. The great thing about him is that he is always willing to give back to others who are trying to make their way in life. He is willing to invest both time and money in others to make their lives better. The reason that he is so passionate about helping others is that he is working to help them in a variety of ways. When he first started out in his career, Arthur Becker wanted to help as many people as possible. For more information, visit his crunchbase bio.

Final Thoughts

If you want to invest in real estate, NY Daily News suggests Arthur Becker is the person to learn from. There are a lot of people who look up to the success that he has had in a short period of time. Not only that, but you need to make sure you are thinking about how to build wealth over time. Investing in real estate is not something to make money over the short term. It is something that you do to make money over the long term. Learning from the example of Arthur Becker is the best way to have success in this area. Not only that, but he will work with you in a variety of ways to help you get to that next level in life.



Business Lawyer

Understanding Comparative Law and Its Relationship with Other fields of Law

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Comparative law is the study of legal systems by comparing one system with another. It is a technique of comparing legal systems like the civil law, common law, Islamic law etc., and then producing outcomes that relate to the various legal systems being analyzed. In recent years, the importance of comparative law has increased significantly in today’s era of globalization of world trade, harmonization of laws and internationalism.

The Relationship between Comparative Laws with Other Legal Subjects

Comparative law is very different from legal theory and international law both private international law and public international law. There are a few differences between other legal fields and comparative law but the similarity is that comparative law assimilates all these areas when comparing legal systems. For instance, comparative law can help international legal agencies in reviewing the laws of various countries concerning their treaty obligations. This field of law can contribute to general jurisprudence by formulating ideas of general application.

The importance of comparative law for law and economics and sociology is enormous. The comparative study of these fields can depict the difference in legal regulations of the various legal systems. Related account here

About Sujit Choudhry

Sujit Choudhry is the dean at Berkeley School of Law and is an internationally recognized expert on comparative law and comparative constitutional development. Most of his work and research addresses basic questions concerning comparative constitutional law. His extensive experience in this field has enabled him provide advice on constitutional building processes in countries like Jordan, South Africa, Tunisia, Egypt, Nepal and Ukraine. More updates on

Besides being the dean at Berkeley School of Law, Choudhry undertakes various responsibilities in the legal community. Mr. Choudhry serves as the founding director of the Center for Constitutional Transactions. The organization creates and mobilizes knowledge in efforts to support construction building. This is accomplished by gathering and managing global networks of professionals to conduct research projects that provide evidence-based policy alternatives to specialists. The professor is also a member of the UN Mediation Roster and before this he served as a consultant at the United Nations Development Project and the World Bank Institute at the World Bank.
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The professor has received several awards and recognitions to acknowledge his efforts in the field of comparative law. He was a Rhodes Scholar in 1992 to 1994 and this is when he attained his bachelor of arts in law from the University of Oxford. In 2010, his work in post-conflict constitutional law was recognized by the Trudeau Foundation Fellowship. He was the Practitioner of the Year in 2010, which was awarded by the South Asian Bar Association of Toronto. Check his account

Inmate Communication

Securus Technologies, Inc. to Acquire JPay Inc.

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When two companies merge, they become one, for this reason, this is the closest bond o all. It has succeeded the entire participation criterion which has extended the need to procure the best intentions in the universe. Securus Teams up with Jpay in the closest bond of all. When a company is united through acquisition, it will never be broken by anything unless failure strikes at their doorsteps. Jpay is a company which has served the American inmate facilities or more than one decade. For this reason, it is one of the most experienced providers of digitized payments, education, entertainment, ad communication in the correctional space.


Securus Technologies has also announced this acquisition through the signing of the definitive stock. When they complete the payment, they will acquire the company and its services to enrich their companionship through service delivery. Jpay is also considered as one of the leading companies serving the inmate facilities. According to a recent study, the company serves more than 33 inmate installations in the United States. Jpay has a list of entertainment applications sold to the inmate facilities. They have also specialized in training facilities which have worked to develop high-end facility training systems in a common jail operation.


According to the CEO of Securus Technologies, this acquisition will propel the company to greater heights concerning achievement and growth. It will also meet the needs of the company through their facility growth and market coverage in the inmate society. In the recent speculation, they will use the company to issue the inmate facilities with inmate tablets which will be used to provide better communication to their friends and families through their online capability. According to Jpay President and CEO, they have been looking forward to embracing this opportunity to unite with the market leader in the provision of services to the inmate facilities.

Healthy Trends

Put a little cheer in your winter with bright EOS Lip Balms!

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With winter in full swing and the days outside looking dreary, it’s important to keep yourself cheerful for February. The folks at EOS lip balms have you covered with three fun flavors to keep your lips happy all the way through the snowy season.

EOS lip balms all have great scents that’ll improve your mood no matter what. There’s also the bonus of a variety of cute colors, with a shade for everybody. The packaging is an orb that’s easy to twist apart while the thumb grip on the side allows for easy access, as well as being emphatically pleasing for the fidgets among us. The orbs make the balm easy to apply to your lips, even as you use more, and the balm begins to flatten out.

If you’re feeling a little gloomy this winter, why not beat the blues with “Blueberry Acai“, a sweet muffin-like scent that comes packaged in an adorable peacock blue container. “Blueberry Acai” is one of the original flavors the company started with, and as with all their products, is hypo-allergenic and gluten-free.

If peacock blue is a little too daring for the chilly months, then the more delicate pink found in “Strawberry Sorbet” might be more your style. The soft pink is perfect for Valentines and the clean, fresh strawberry scent is (almost) a substitute for the real thing.

And if pink’s not your bag, why not hang in there till spring with a funky purple? “Passion Fruit” is a sweet, lovely scent in a bold purple packaging, that’ll make you happy just to look at it, and as with all EOS products, it’s 95% organic. EOS lip balm products are available on the shelves of stores such as Walmart, Target and Walgreens. The products are also available for online purchase via Lucky,, eBay or Amazon.

Remember, winter can’t last forever! Hang in there, and hang on to your EOS lip balms to keep your lips comfy all the way till spring!


Lawyers/Business Lawyer

Ricardo Tosto: Getting A Reputable Business Lawyer In Brazil

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Are you getting property in Brazil? Do you intend to start a small business or a corporation in Brazil? Whether you’re considering acquiring property, or you want to start your own company, in Brazil, it is important that you have a legal professional on your side.

Business contract is an important issue in business transactions and need to be addressed properly. Business lawyers have the knowledge to draft contracts and review them before having their client sign in agreement.

Taking part in a legal agreement with another person or party helps provide legal protection, and also specific outline of the transaction. It ought to meet a few requirements prior to it being considered valid legal.

An effective legal practitioner in Brazil will make sure that all legal guidelines are taken care of, and will also provide the advice and guidance you need. The lawyer will review contracts and make recommendations or fix whatever does not benefit you or your organization.

In order for a contract to be valid it needs to feature the contract details. In the agreement, outline specifically what is being dealt with. If you are getting a house from someone else, it should have the legal description of the property. This will ensure that there is no disagreement about which property is being referred to. If you are obtaining an automobile, it needs to provide the make, year, model and Vin number.

In addition, the contract should include the names of all parties involved in the deal and their role.

Ricardo Tosto has a lot of legal experience addressing various company matters, establishment and commercial litigation issues, partnership and corporate misunderstandings, breach of contract, and even business formations. Ricardo Tosto is a knowledgeable and reputable attorney, and he takes the time to evaluate his clients’ business processes to ensure they’re following required guidelines.

Ricardo Tosto is not only a superb advocate, but he is also an unique strategist and litigator. Ricardo Tosto is passionate about obtaining successful outcome for clients, and thrives in the strategic aspects of business.