Six years ago the food situation at Georgetown University campus was in an appalling state. Students and faculty had to be content with eating unhealthy fast foods all the time. Three brilliant minds came together and started working on a plan to change the situation for the better. Here’s the success story of Nathaniel Ru, Jonathan Neman, and Nicholas Jammet.


The trio’s plan fell into place almost effortlessly because the trio had this three things in common: They loved great food, they felt a desire to create something useful and meaningful and finally, they wanted to find an amicable solution to the existing problem already outlined here.


Zero Experience

One thing was still missing. No one in the group possessed the necessary expertise on how to open and run a hotel business. According to one of the founders, Jammet, this gross inexperience caused them to work harder and be more creative to overcome the odds stacked up against them.


Significance of a Value-Driven Business

Sweetgreen’s success did not come easy. To get where they are today, the founders learned the tricks of the trade by consulting with architects, business owners and their professors at Georgetown. The MBA graduates knew from an early stage that they had to create a value-driven business. An industry capable of transforming the lives of the community around for the better.


Nutritional Programs

The firm is actively involved in nutritional programs targeting school kids all across the nation. The nutritional program has now expanded to schools in states like Virginia, New York, and the District of Columbia and Maryland. The venture has attracted well over 20K children so far.


With time, the establishment moved from their 500 square feet first hotel premises. They found a better and a bigger space elsewhere. It was then that they also decided to broaden the services on offer to their customers. This marked the introduction of Sweetlife.


Music and Food Festival

Sweetlife is an offshoot of the main franchise, Sweetgreen which specializes in holding an annual music and food festival. From its humble begins, the music and food festival has grown by astonishing leaps and bounds. Today, it attracts up to 15K people who get treated to music from the biggest performing artists in the industry. Previous performers included Avicii, Calvin Harris, the Weekend and the 1975.


The company operates on five fundamental values. These are winning, sustainability, being real, adding the sweet touch and finally, making a positive impact on communities. Soon, the entrepreneurs are contemplating returning to Georgetown to commence with an undisclosed initiative.


About Nathaniel Ru

Nathaniel Ru is an expert in building startups, event management, food services and restaurants. He graduated from Georgetown University in McDonough School of Business in 2007. Mr. Ru attained a BS in Finance. In 2007, he co-founded Sweetgreen. Their healthy fast-foods selling company now has close to 30 branches nationwide.


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