Whitney Wolfe, founder and CEO of online dating app Bumble, recently got married to her now-husband, Michael Herd in a colorful wedding ceremony. The tech guru and her Texas fuel heir husband tied the knot in a lavish destination wedding along the Italian coast. Guests were treated to a romantic, fairy-tale wedding at Villa Tre Ville Positano located on the breathtaking Amalfi Coast. The bride dazzled in an Oscar De La Renta gown that has left the wedding community talking before changing into a silky, cream-colored slip dress for the evening. Wolfe and her husband first met three years ago in Aspen on Valentine’s Day. They got engaged in July last year before eventually tying the knot this year.
The bride, groom, and guests were treated to a memorable wedding reception held under a candle-lit, lemon tree orchard. The wedding was trending with the hashtag #HomeIsWhereTheHerdIs, adding more to the online buzz. In attendance were fellow female bosses Amber Venz Box, and Sophia Amoruso. The Bumble app CEO clearly won’t need a dating app for romantic relationships anymore as evidenced by her picture-perfect, swoon-inducing wedding.
Founding of Bumble
Whitney Wolfe founded Bumble after facing online bullying. This got her thinking about what she could do to shield other women from enduring what she was going through. Whitney Wolfe’s solution was to give them the power to set the tone any relationship so as to shield them from abusive relationships. It is during this time that she met with the founder of social networking site Badoo, Andrey Andreev, to whom she pitched her idea of building an app that would protect women from online bullying by empowering them to make the first move while connecting with other users online. Andreev encouraged her to go the dating way instead, and her decision is paying off with millions of users across the globe.
What Next for Bumble
Bumble also allows for the creation of platonic relationships using Bumble BFF, a feature on the app. Using Bumble BFF, women still have the power to make the first move with those they have shared interests. Bumble will soon be launching Bumble Bizz, their professional networking feature. At the core of Bumble Bizz is the power of women to make the first move to advance their careers. Wolfe is excited about the launch of Bumble Bizz which will allow women to initiate the conversation and set the tone of the relationship. The dating option of Bumble will be named Honey, and all the three features will be color coded for easy use.