Lime Crime

Lime Crime is a vegan based cosmetic line. Kim Walls is the Global General Manager for Lime Crime and he proposed the idea, at a conference in Los Angeles, of launching the Lime Crime cosmetic line in China because of the benefits it would have for the line and because of the population it would reach in that region. After planning around the idea of launching in China they realised other issues that could be in the way. Selling the line in China would mean they would have to sell whole sale and their products would have to be tested on animals. Lime Crime has set up their line as…
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