EOS Becomes a Major Player In the Lip Balm Game

Evolution of Smooth (EOS) has only been in business for seven short years, but has managed to out-sell both Chapstick and Blistex during this time. The company is the second best-selling lip balm company in the United States, and has been featured in a number of beauty publications, including Allure and Cosmo. The founders of EOS created a lip balm made from organic and all-natural ingredients, and made the product stand out by placing the balm in a cylinder-shaped tube. After convincing Walgreen's to carry the products and experiencing great success, EOS is regularly featured on the stores of Amazon, Targets and Wal-Mart’s as Well. Sanjiv Mehra, an EOS cofounder,…
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