EOS Lip Balm’s Strategic Market Move

The EOS lip balm has taken over the lip balm market in this country. The little round orbs filled with aromatic lip balm are a favorite for millions of women across the country. Surprisingly, EOS lip balm is new to the lip balm market, compared to traditional favorites like Chapstick, Blistex, and Burt's Bees. EOS or the Evolution Of Smooth is lavishly displayed in Facebook ads, magazine pictorials and in local retail stores like Target and Walmart. Today, the small startup is the second best, selling lip balm. How did they achieve that position in an over-saturated lip balm market? Read on for more about EOS. In The Beginning In…
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