How Businesses Can Use Wikipedia To Boost Sales

At the University of Sydney, a unique approach is taken as to how students should write essays. Instead of the usual essay assignments commonly found in other universities, the University of Sydney assigns its students Wikipedia pages to edit. They must do research about the subject matter and write Wikipedia pages. Dr. Rebecca Johinke, a senior lecturer at the University of Sydney's English department, said that a lot of students were not even collecting marked essays. This showed her that students felt uninterested in what they saw as something that will never get used. However, they do get motivated when they create a Wikipedia article, and this is because Wikipedia…
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